Green strategies take root at Hawaii’s big hotel chains
June 19, 2008
Hawaii hotels and resorts have worked for years to cut down their consumption of power and water and reduce their production of waste, to save money but also to save the planet.
Now those efforts are drawing new attention from vacationers self-conscious about their impact on Earth’s fragile biosphere.
"It’s a real sexy and chic trend right now, almost front and center," said Brad Garner, vice president of operations and client services for Smith Travel Research, a Tennessee firm that provides industry data to Hawaii hotels. "Everyone is concerned with the environment and having a lower carbon footprint."
But as "green" programs proliferate in the hotel industry, Garner and others say consumers are smart enough to figure out what’s truly helping the environment and what’s merely a marketing campaign.
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